ZIPPO PUTS INNOVATION FIRST WITH LAUNCH OF 540 COLOR PRINTING PROCESS
September 4, 2020 - Zippo’s latest production technique enables decoration across all surfaces of its iconic windproof lighters for the first time.
Iconic American brand Zippo has announced the launch of a brand-new lighter decoration method, 540 Color. For the first time, the signature windproof lighter can be completely enveloped by full color graphics with the most intricate and vibrant designs possible.
In celebration of its latest innovation, Zippo is releasing four new designs, with themes including an antique pirate treasure map, tributes to the brand’s role in music and arts, as well as a dueling-dragon motif. The new lighters join the line-up of thousands of existing Zippo designs, promising that no matter your taste, there is a Zippo lighter for you.
The 540 Color process has been developed by Zippo’s in-house team of engineers and lighter decoration specialists.
While printing and production techniques have evolved over more than 90 years since the first Zippo windproof lighter was created, the overall design and mechanism remains the same, proving that great design stands the test of time. All windproof lighters feature the brand’s iconic 3-2-3 chimney, flint wheel and trademarked Zippo “click”. The ubiquitous bottom stamp, used by collectors to trace and document the date and production of their lighter remains as standard.
These new designs can also be purchased alongside Zippo’s lighter inserts collection. The collection was created in the spirit of the original windproof lighter – a quality, easy to use product that can be depended upon.
The 540 Color designs are available for purchase here. All available with the Zippo famous guarantee.